Homework
The idea: An idea occurs to someone such as a Writer, Director, Producer, or Actor. For example, in 21 Jump Street Jonah Hill which is a main character called Schmidt has came up with the idea of the movie. In this competitive industry, ideas need to be fresh and marketable. Whether the idea moves forward from this point, and how quickly, depends on who comes up with it.
Development: An idea has to be evaluated before any significant money is spent on developing it into a film. The budget is taken into account at every point of the process.
Preproduction: Once all the ABOVE-THE-LINE people are reasonably happy, the project moves into official preproduction. It is during this stage that any additional above-the-line personnel are hired. As the production start date becomes announced, BELOW-THE-LINE crew are called. More often than not, the Director and at least one A-LIST star are asked to commit during development. As momentum for the project builds, schedules are created and a “realistic” budget is calculated.
Production: Assuming that the story and screenplay are strong and that plenty of time and money have been spent on preproduction, then PRODUCTION should be the easiest and most enjoyable part of the process. It is during this twelve-week period that the words on the page are turned into pictures and sound by a cast and crew of over one hundred skilled, and typically union, employees. Every shot featuring the principal cast is filmed by the FIRST UNIT crew. If additional photography is needed that doesn’t necessarily involve the main cast, such as stunts or elaborate special effects, a SECOND UNIT and/or SPECIAL EFFECTS UNIT is assembled to shoot simultaneously at a different location.
Proproduction: Proproduction is usually considered the period when all of the film is edited. The truth is that during actual production, an Editor has been cutting the DAILIES continually. By the time the shooting schedule ends, the Director will have a nearly complete movie to look at. Some Second Unit and effects work may continue far into the postproduction schedule. The Director and Producers will alter the Editor’s work as they please until they are happy. Location sound is fixed with ADR, SOUND EFFECTS are added, and a music score is married to the completed picture.
Marketing: A publicity campaign is designed for the project during preproduction. Behind-the-scenes footage is coordinated by the Unit Publicist during production, as are any interviews that newspapers, magazines, and television outlets request. Prior to release, a PRESS JUNKET is held at a hotel with the principal players and reporters from around the world.
Release: The red-carpet premiere, a marketing tool in the guise of a party to help sell the movie to the public, is a staple for many films. Journalists from around the world are invited to take pictures and ask questions of the movie stars.
DISTRUBUTION:
Distributors decide to release their movie on one weekend as opposed to another because there is a lot of competition with other movies going on. This is as all they would want is to release their movie on one weekend but if they do that with a variety of other films being released on the same weekend they wouldn't earn much in the box office. Therefore, they would want a weekend that doesn't have much to offer, so new film releases so it has more of a chance of being more successful by earning a lot more in the box office.
MARKETING:
Examples of different types of marketing:
Trailers, bus ads, happy meals, social network websites with ads, successful websites, magazines, sponsors, door hangers, YouTube ads, writing articles (online and offline), billboards, film posters, film website, film previews, social media marketing,.
Exhibition: This is the final stage of film making, it is all about how the audience sees the film.
'The Film Value Chain' follows the order of development to financing to pre-sales to production to sales and licensing to distribution to exploitation.
Audience are able to see a released movie in cinemas first then to DVD, then to pay to view and then finally on television. We can also watch movies online on for example, Netflix or www.letmewatchthis.ch. We can catch up with watching a movie on our Smart phones, iPods, iPads, Kindle Fire HD etc.